Articles On
Marketing
And
Copywriting

by
David Pascal

When people ask to see my writing, I generally point them straight to the copy -- to the ad or the web site that features it.

But sometimes I've written articles about copywriting for magazines or pieces for class talks or lectures. And there's a useful pointer or two in them.

Here are a few:

What Works In Print

An exposition of the rock-bottom basics of writing effective print copy.

Web Content: The Way We Write Now

A talk about why writing for the web is totally different than writing for print, and about the new guidelines for writing powerful web copy.

What Is Social Marketing?

Social Marketing is probably the most important trend in marketing today. This piece isn't about nuts and bolts details. It's about the overall purpose of marketing and about what it could become.

Marketing To Hispanics: The Top Ten Mistakes

By 2050 the majority of Americans will be Hispanic. It's a fact that promises to transform American society. The clients and the copy of the future will be either Hispanic or bilingual. And smart businesses and writers will start getting ready now.

The Art Of Copywriting

I've taught a class called The Art Of Copywriting for a few years now and I'm finally turning it into a book. It's got a way to go, but sample chapters should start appearing here from time to time. So stop by again.

-- David Pascal

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