The Fitness Studio of Pittsford was a Rochester New York health and fitness studio (now purchased by a larger competitor) for which I provided a wide range of marketing and advertising services.
Below is a selection of marketing materials created for the client. Not all are included -- ad placement, interviews and surveys, demographic assessments, strategy talks, SWOT analyses, creation of a marketing plan and the like, are either intangible or private. But it does give a sense of what an overall marketing project is like.
And though this was not a major campaign, I must say I take special pride in it, because it's all David Pascal. No Associates. What you see below is my personal work -- print, web, copy, digital design, everything.
The web site, of course. The web amplifies the power of all other sorts of traditional marketing so much, its reach is so wide and its costs so minimal, that it's the rock bottom fundament in any serious marketing campaign. Click the image to view it.
A half-page ad in AdNet, a very different demographic, and something of an experiment to see if results could be gotten by producing a less high-toned approach. This advertisement was designed very much along the lines of standard articles in this publication, to increase readability.
Several variations of the basic City box ad were tested, to see which pulled best, and also to take advantage of different placement rates for different sizes.
The first page of a direct mail letter sent to a targeted mailing list of 5000 subscribers to health and fitness magazines in the target demographic area. I designed the letterhead, selected the fonts, the paper, and made arrangements with the printer, as well as wrote it.
This, for example, is a more modest variation of the flyer, directed at members of the Observant Orthodox Jewish population.
One of a series of four quarter-page ads placed in the Brighton-Pittsford Post, each intended to address a particular issue involving why a potential client should join, in this case the season.
A proposed web site that was, unfortunately, never completed. At one point a discussion began about the Studio helping to form a Barn Bazaar Association with neighboring merchants. This sketch for a web site design was done to assist in the presentation to potential members.