The Galen Group: Getting Results

Jonathan Tasker Rich

The Galen Group is a full-service marketing and market research firm in Rochester, New York.

We specialize in marketing professional services, doing focus groups, and providing marketing and market research services to clients large and small.

Browse through our site and learn more about what The Galen Group has done for its clients. And what we can do for you.

Do You Know What Your People Are Thinking?

Marketing Research Can Tell You.

Many people confuse marketing with advertising. That's a mistake. Advertising tries to sell things they may not want or need to people it doesn't know. Marketing finds out who they are, and what they do want. And then helps the business supply it. Marketing is about people. It studies what people look for, why they go where they do, why they stay with a service or leave it, what they expect, what they need, what they demand...

Marketing Professional Practices

Medical, legal, dental, financial and other professionals may know perfectly how to best help their clients.

But if they don't know how to attract and keep clients, the finest abilities and the best education and training in the world won't matter. And the people who need expert professional help won't get it.

To find and help clients, those with professional skills have to reach out to them. And reaching out to people means marketing...

Focus Groups

We did Wegmans. (But our preferred area is academic marketing.)

One of the most effective ways of learning what customers and markets want is simply to ask them. And one of the most time-honored ways to do it in by doing a focus group. The Galen Group has wide expertise and in providing focus group services for a wide spectrum of clients, and we have particular expertise with academic and nonprofit organizations...