Do you want to reach Spanish or Spanish/English markets audiences through advertising, internet marketing, direct mail or other media? Latinos Communications offers clients the full range of promotional services and materials. Read more   Latinos Communications can increase your chances for business success by learning more about your market through surveys, focus groups, interviews, and demographic studies. We can provide full marketing plans for your business -- and put them into effect directly, so you can stay focused on your customers and your business. Read more   Latinos Communications can also do single, stand-alone projects such as brochures, document translation, or converting a web site from one language to another. Call us today for a quote. Read more	Sister Luci by Camy Sorbello of Latinos Communications Sister Luci doesn't look like the nuns from your childhood. No long black habit or cumbersome wemple for her. Dressed in slacks and a sweater, she often has her guitar strap slung over her shoulder, ready to lead a congregation in song. Her car keys are handy, too, as she's on the road daily, criss-crossing Wayne County as the Ministerial Migrant Coordinator for the Rochester Diocese. And her office holds a mix of kids' toys, used clothing, and Spanish language bibles. "When I arrived, I didn't understand much about the pastoral situation," she says. "But after eight years of on-the-job training, I'm clearer on this project." She admits that it's not always easy. Wayne County, in western New York State, is a large, rural area, and the hispanic population that she serves is scattered, often living in camps on isolated farms. It includes single men, who travel for seasonal work, as well as families who have settled there permanently. At the height of the agricultural work season, the hispanic population of the county is more than 6,000 people. Sister Luci, a native of Michoacan, Mexico, has learned to adapt to the changing seasons in New York and how they affect her life. "Nothing is routine in this ministry," she says. "I like it in the spring when the people arrive to work. But it's sad when they leave again after the fall harvest." She helps members of the hispanic community who live in Wayne County year round adjust to life in America. She meets with the teens, caught between two cultures, in group activities that foster self-esteem along with pride in their heritage. "I love the fiestas and special celebrations," she says with a smile. " Día de los Muertos, Our Lady of Guadalupe Day, and the Posada at Christmas." Her work includes preparing people for receiving the Catholic Sacraments like baptism, first communion and marriage. But it goes beyond that. When people need housing or medical care, have questions about legal issues or their child's education, Sister Luci is often the person they contact. They trust her to understand their problems and help them find solutions. Father Jesús Flores, Migrant Ministry Coordinator for the Rochester Diocese, praises her energy and strength. "She drives from camp to camp, house to house, visiting with the families and individuals that need her," he says, adding that her assistance is invaluable to the migrant outreach effort. But her job is not without obstacles and frustrations. The population is constantly in flux, as people move in and out of the area due to work availability, familiy responsibilites, and legal issues. She worries especially about the changing role of the immigrant women. Here, they need to work a job as well as care for their homes and children. And, like her, they struggle with English along with the daily challenges of life in a strange country. She refers to the Catholic Church of the Epiphany in Sodus, New York as "our spiritual home." And she makes it feel like home. With her welcoming smile and enthusiasm, she greets the people, embracing them, admiring their babies, and asking about their families back home. Before Mass, she makes announcements about upcoming events and promises to meet with people after the service who have questions or problems. Then she straps on her guitar, strums a chord, and leads the singing in a clear, strong voice. Though her work is not always easy, Sister Luci feels she is following "the path of God in this experience." She strives to help improve the lives of the hispanics in Wayne County. Most important, for them and for herself, she says, is "a vivir con esperanza." To live with hope. People interested in learning more about Sister Luci should contact the Rochester Diocese at www.dor.org. Subscribe to the Latinos Communications newsletter at contact@latinoscomm.com, or through our Contact page. LATINOS COMMUNICATIONS may be reached at 315-597-9791, or by emailing contact@latinoscomm.com.