Pascal & Associates: Portfolio      

This is a site I designed for the European branch of Kirtas Technologies -- the world leader in digitizing books and bound documents.

With a spectacular client list that's included Microsoft, Yale, the British Library, the organization is now expanding globally. After good reviews of the Kirtas Europe site, I went on to do the web site of Kirtas Technologies itself and then a Kirtas Maghreb site covering North Africa.

The three interrelated sites eventually stretched to over five hundred pages and thousands of associated files, took on multiple language and e-commerce capabilities, and included an extensive secure Extranet. I even ended up training the webmaster.

The new web site of the School of Nursing of the University of Rochester, one of America's top Ivy League colleges.

My contribution? Pure copywriting. I did the Success Stories section (plus an additional few paragraphs of web copy).

Best fitness club in the finest area of town.

I did quite a lot of things for this client -- branding, designing and placing print ads from box size to a full-page newspaper advertisements, logo design, direct mail, surveys, press releases, demographic analyses, the works.

This is such a nice example of a rather full marketing campaign for a smaller business, and of what I can do, that I've given a special page to it. Click here for the full tour.

Unreal City -- web site for an online literary magazine that has received international praise.

An author's web page, for writer and former senior contributor at Wired magazine, Charles Platt, the author of more than forty books, and a journalist who's interviewed everyone from Stephen King to Timothy Leary to Kurt Vonnegut.

'Know The Market And You Will Master The Market.' I wrote that. I also designed and coded this layout for a market research firm specializing in market segmentation.

"Nice design work, but where are the writing samples, Pascal?" What! Why, this whole web site is a set of writing samples!

But if you like to take your business prose straight, you might want to browse through a few items on my newly launched blog, or click over to Walt Ketchum's marvelous marketing and advertising resource, AdHub. I write a column there on writing and marketing.

You also enjoy might some of my magazine articles -- here's a few about the Rochester Philharmonic, a Toronto art exhibition,the Universe Within tour, Writers & Books, and so on.

Speaking of copy, I designed this ad, images and layout and everything, for Long Life magazine. But frankly the best thing is the copy. Classic short clear print ad copy, just as it should be.

Another full-page ad, this time for the newspapers. It premiered in the Brighton-Pittsford Post.

The greatest garage in the world, run by the greatest mechanic in the world -- Eric Koesterich. The man sells some darned good used cars too. Winner of City's Best of Rochester Award.

A billboard, this one. Did the copy and gave some design input. Some alternative copy to the above got selected, but this one was my favorite. Eric's too.

You've heard of the History Channel? This is the History Store: J & S DeSimone Booksellers. A book store that offers not only the best selection of historical books in the area, but has a stunning collection of historical autographs, medals, busts, lithographs, war memorabilia, films, digital media, you name it.

Another author's web site for another fine, fine author. Sarah Freligh is a professional journalist, writing teacher, poet, baseball fan, and good friend.

This site at www.sarahfreligh.com was commissioned to celebrate the publication of her most recent book, Sort Of Gone.

Latinos Communications -- 'Leading The Marketing Revolution,' and that's no exaggeration, since the rising Hispanic demographic promises to transform American society and business from top to bottom.

This was my first (but not last) job producing a bilingual English/Hispanic web site. Hispanics are the fastest growing part of the American market, and businesses that want to get business need to take notice.

Email - "the real killer app". Two HTML e-newsletters for Latinos Communications: my concept, design, and copy.

Not a web site, despite the rectangular layout, and not recent, either. But this six-page brochure is the first I ever wrote, and I'm pleased to say it still holds up well. Client: the Elmwood Dental Group.

My first venture into social computing, and the first web site I ever coded in pure CSS. This site aims to bring together the writers, the writing community and the writing resources of one fixed geographic area -- Rochester, New York, my home.

This project started out from an article called Writing In Rochester that I was commissioned to do by the Arts and Cultural Council of Rochester, for which I've written several articles since.

In fact the association has gone so well that I was asked to serve on an Arts Council grants panel recently. There's nothing like awarding grants to give you insight into how to write them.

This is a web site which I did pro bono for Ora Academy, the only private high school for Orthodox Jewish young women in New York State.

The web site of Dr. Mark Groskin, bodybuilder, humanitarian, founder of the Tai-G martial arts discipline, Three Stooges fan, and as fine a dentist and as good a guy as you will find in Rochester. His dental practice (and his staff!) are a delight.

Long copy sells. But not when you're selling statuary. Only thing needed for this advertisement was to design the photo shot and the select the right font.

Potential Point is a company pioneering some of the newest and most effective ways to boost workforce perfomance, strategy alignment, and employee recognition.

I didn't do the design here, just much of the copy. The Flash concepting was mine too.

Ah, flyers. Say what you will about pay-per-click and AJAX, you just can't beat the basics for getting the customers in the door. Simple, but worked like a charm. Also for Browncroft Garage.

A web site that I created for a nonprofit organization seeking to raise funding and public support for cryomedical research in an area much handicapped by poor earlier public relations handling. Very poor -- so much so that I was reluctant to take the job myself. But not to support medical research in any area can in the long run only hurt us all.

The very first sales letter I ever wrote was back in 1988, for Hafner Associates, an interior design company that had designed the interior of everything from the Waldorf Astoria on down. And here -- sentimental fool that I am -- is a copy of the first draft.

The Galen Group, my dear old alma mater. How many letters, ads, brochures, flyers, etc., have I not read, proofed, groaned over and/or blue-penciled for the Galen Group over the past dozen or so years? I've lost count.

The site's halfway into an upgrade now. But not the text -- since the Director of Trade for the State of Virginia was kind enough to call that one of the best-written expositions of marketing services he'd ever read.

Camy Sorbello is a professional journalist, as well as a teacher, novelist, traveller, and long-time friend. This is a professional author/journalist's web site that I produced for her.

Writers & Books in Rochester, New York, is where I teach The Art Of Copywriting -- a course that's brought me into contact with more than one budding advertising genius. Above is one of several Writers & Book ads that I wrote for the class to show them the process.

I've also given talks and lectures about marketing and copywriting at local universities and colleges as well, and taught classes in web design, ebook creation, newsletter writing, fiction, and poetry, most recently on T.S. Eliot's The Wasteland.

My favorite is a course on overcoming writer's block called Writing More And Suffering Less. I just finished the first draft of a book on that subject. So expect a sample chapter to show up here one of these days.

(And I wrote the ad underneath to get people into the class in the first place.)

Though I began as an illustrator, I think of myself as primarily a writer and marketing consultant now. But doing web design with Photoshop and InDesign has gotten me doing pure design work again. The work is mostly all digital now, but then what isn't?

Clicking any image above and it'll take you to a page feqturing a few examples of my pure graphics design work.

And speaking of ebooks -- I'm currently writing a book on copywriting. A draft of a chapter on writing for the web is available right now. Just click the cover.

Yes, more samples are available. And if you have a question, or if want to chat about a possible project, just give me a call.

You can reach me at 585 - 256 - 3514 or contact me directly via this web page.

Thanks for stopping by!